The Resilience and Post-Pandemic Revival of Out-of-Home Media in the Philippines

So many things transpired in the Philippine Out-of-Home Media (OOH) market this 2023. …

Why Airport Advertising is Crucial for Brands in the Philippines

In the dynamic landscape of advertising, brands are continually seeking innovative way…

The Power of EDSA Billboards: Igniting Product Awareness in the Philippines

In the dynamic landscape of marketing, creating product awareness is a fundamental ste…

How to Book LED Spots on the EDSA Guadalupe LED Billboard

One of the questions I am asked a lot is, "How do I book spots on the LED at EDSA…

Out-of-Home Advertising Association of the Philippines Elects New Board of Directors for 2024

The Out of Home Advertising Association of the Philippines recently elected a new se…

OOH Talk : Media Agencies Need A New Breed Of OOH Champions

I recently did some arranging of files at home and came across a memento to preserve. …

Digital Out-Of-Home Media in the Philippines - Overview on Industry End Use 2023

Digital OOH (out-of-home) advertising is used as a dynamic communication medium to adv…

A Quick Overview of Out-Of-Home Media in the Philippines

We have over 7,107 islands.  The capital is Metro Manila in the island of Luzon.  In …

Viber Lloyd Tronco

How Advertisers Are Losing Out On Their OOH Because of Faded Material

MANILA, Philippines - As most of us in the OOH industry always peer out our windows …

High Quality LEDs on EDSA Ayala MRT Station are now operational

This is what I've been waiting for since 2003.  To have LED billboards on both end…

Top 10 Outdoor Advertising Companies in the Philippines - 2023

Top 10 Outdoor Advertising Companies in the Philippines - 2023 Objective review of top…

OHAAP holds 1st Golf Cup for advertising industry partners and friends

SAN PEDRO, LAGUNA - The Out-of-Home Advertising Association of the Philippines held th…

Breakfast With Alvin Carranza

Mr. DOOH.PH Alvin Carranza and I go a long way back. Unknown to most, we went to t…