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Digital Out-Of-Home Media in the Philippines - Overview on Industry End Use 2023

Digital OOH (out-of-home) advertising is used as a dynamic communication medium to advertise products or communicate information to the public. It is generally installed in public places, such as airports, railway stations, bus shelters, shopping malls and roadways. It is also used in indoor spaces, such as medical waiting rooms, retail stores and movie theatres. At present, digital OOH advertising is getting to be a popular medium in the Philippines on account of rapid urbanization and the rising penetration of advanced technologies.

Based on the end use industry, the Philippine digital OOH advertising market can be bifurcated into its biggest users which include retail, real estate, recreation, banking, automobiles, digital products (including gambling apps), and others. Currently, digital products and the real estate sector exhibit a clear dominance in the market.

The writer, Lloyd Tronco, is an Out-Of-Home Media Strategist.  He is a constant subject matter expert on Out-Of-Home Media and Digital Signage.  He is also the industry journalist for OOH in the Philippines. 

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