The Power of EDSA Billboards: Igniting Product Awareness in the Philippines

In the dynamic landscape of marketing, creating product awareness is a fundamental ste…

How to Book LED Spots on the EDSA Guadalupe LED Billboard

One of the questions I am asked a lot is, "How do I book spots on the LED at EDSA…

Out-of-Home Advertising Association of the Philippines Elects New Board of Directors for 2024

The Out of Home Advertising Association of the Philippines recently elected a new se…

OOH Talk : Media Agencies Need A New Breed Of OOH Champions

I recently did some arranging of files at home and came across a memento to preserve. …

Digital Out-Of-Home Media in the Philippines - Overview on Industry End Use 2023

Digital OOH (out-of-home) advertising is used as a dynamic communication medium to adv…

A Quick Overview of Out-Of-Home Media in the Philippines

We have over 7,107 islands.  The capital is Metro Manila in the island of Luzon.  In …

Viber Lloyd Tronco