About Me

header ads

OOH Talk : We should be helping not sniping

It is with a heavy heart that I am writing this post.  I will keep this short but direct to the point.  We are closing in on a full year since the President declared a quarantine in the country.

With most people staying at home, our industry has been hit severely.  We know the adverse effects of people staying at home to an industry called OUT-OF-HOME media.

If that is not enough, what saddens me is that I have heard a lot of friends in the industry who apart from struggling with their rent for the sites and the shrewd property owners who do not seem to care at all for the plight of billboard suppliers, have to deal with their greatest threat - other suppliers/operators sniping on their sites.

Now I know that we are all respectable and gentlemanly when we come to the table during GMMs, and I'm sure we wouldn't do it ourselves.  But please, I hope we can rein in the sitemen who are talking to owners of existing structures, offering them a "better deal" if the structure is rented out to them.

If we want to earn respect, let's give the necessary respect too.  At a time like this when survival is critical, we should be helping (helping sell sites, networking, etc.), not sniping.

I hope this comes in clearly.

Mabuhay ang OOH!


-Want to know more about consultancy for OOH related matters?  email me at info ( at ) ooh.ph  or drop me a line by clicking here.

Related Post:

OOH.PH : A Re-education Is Needed In The Out-Of-Home Media Industry

MAKATI CITY, Philippines - There once was a time when Out-Of-Home Media was still emerging as the bright star in addition to the usual Radio-TV-Print menu of advertising agencies. At that time, OOH as we know it now was still called Outdoor Advertising....Read More

Boosting My Immune System with an Intravenous Drip

MAKATI CITY - COVID 19 infections are on the rise and after reading the news on the Pinoygolfer Facebook group about the closure of a few golf clubs because of an irresponsible player who was eventually found out to be positive for COVID19 after he had already gone ...Read More

Out-Of-Home Advertising Association of the Philippines Displays COVID19 Info Messages on LEDs

The industry organization for out-of-home media and advertisng, the Out-of-Home Advertising Association of the Philippines (OHAAP), has been busy spreading important information about COVID19. ...Read More

Post a Comment