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OOH Talk : OOH Will Survive




There is no question that OOH will still remain after this pandemic.  OOH is integral to the life and culture of the Filipino.  The greater question to be asked is, which OOH companies will survive the pandemic?

OOH Companies are hurting further in this pandemic because the framework we have in pushing OOH media to the clients is flawed.  It was already flawed even before the pandemic.

Obviously, a new paradigm is needed.  I have seen this already from day 1 when I left the media agency I was employed with, 16 years ago.  Apart from the apparent need for measurement, the OOH industry needs a new way of moving the more than abundant supply of spaces towards a younger set of clients and brand managers, who are skewed by their own experience towards digital media.

In doing so, I think that the best model to move OOH forward in the future while educating the younger set of non-OOH believing brand managers, is to pattern ourselves after the way agricultural producers in the province move their goods.

I won't spell it out now.  But if you are familiar with the agricultural supply chain in the province, whether it be rice, copra, or sugar, you would know what I am getting at.

Time indeed for us to think of new ways to engage the younger brand managers to spend money towards OOH.

#oohtalk




Mabuhay ang OOH!



 




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