About Me

header ads

EDSA Billboards : The Arena For The Battle Of Whiter Armpits

The battle of whiter armpits and underarm freshness is taken to a new level as brands shout out their supremacy in personal hygiene with spectacular billboards on EDSA.   This is an interesting development in the out of home media industry wherein more often than not, the skirmishes are between telcos, apparel, shoes, and financial products.

Lately, apart from the notable emergence of billboards advertising cars, Sarah Geronimo and Anne Curtis have been displaying their flawless armpits for their respective camps.  Who is the winner?  Well, if you were to ask me, it looks like a tie.  Sarah G. looks so awkward with her pose while Anne stuns us with her superhero outfit.

How to settle the issue?  Call for a special execution with scratch and sniff technology.  How's that for a really interactive billboard?

Lloyd Tronco is a Certified Digital Marketer and Out-Of-Home Media Strategist.  His experience in OOH Media spans being a vendor for OOH in the Visayas and Mindanao as well as being one of the pioneer OOH Media Strategists in the Philippines at the turn of the millenium. 

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Post a Comment