About Me

header ads

Programmatic Digital Campaign on Out-Of-Home Executed in Metro Manila

 

MANILA, PHILIPPINES – A contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers was seen on Metro Manila streets the past month as executed by Moving Walls and local partner Metropolis Media.

To do this, a list of curated creatives were designed to standby, and to be played to suit-the-mood of the day, following weather triggers set up at the physical billboards. The client for this campaign was Foodpanda, the mobile food delivery marketplace.


 

How it worked for Foodpanda was the intelligent switching of messages depending on time and weather.  For example, if it’s a sunny day, the data platform picks up the temperature and dictates to the computer driving the LED screen to play the Halo-Halo ice cream creatives.  If it is rainy, the data platform again picks up the temperature and dictates to the computer to play the sinigang creatives.

When the pre-morning traffic rush kicks in, the LEDs serve the coffee ad prompting the viewer to pick up his app and order his coffee drink of many choices!



Related Post:



OOH.PH : A Re-education Is Needed In The Out-Of-Home Media Industry

MAKATI CITY, Philippines - There once was a time when Out-Of-Home Media was still emerging as the bright star in addition to the usual Radio-TV-Print menu of advertising agencies. At that time, OOH as we know it now was still called Outdoor Advertising....Read More


----------
Boosting My Immune System with an Intravenous Drip

MAKATI CITY - COVID 19 infections are on the rise and after reading the news on the Pinoygolfer Facebook group about the closure of a few golf clubs because of an irresponsible player who was eventually found out to be positive for COVID19 after he had already gone ...Read More


----------
Out-Of-Home Advertising Association of the Philippines Displays COVID19 Info Messages on LEDs

The industry organization for out-of-home media and advertisng, the Out-of-Home Advertising Association of the Philippines (OHAAP), has been busy spreading important information about COVID19. ...Read More




Post a Comment

0 Comments