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The Wholly Trinity of LED Billboards

More of than than not, when brands buy digital OOH and select EDSA Guadalupe as their target location, they usually pick just one among the three LED billboards shown above.

I've never seen any brand so far book all three at the same time.  We're talking about the mega-LED at the GA Tower which was recently called out by acclaimed cinema director, Lauren Greenfield; the vertical roadside LED near the Guadalupe bridge, and the spectacular horizontal billboard which spans the entire billboard structure where the old San Miguel billboard used to be.

It will be great to one day see a campaign use all three LED billboards at the same time.  For the brand managers reading this.  This is an idea you could latch on to.

The writer, Lloyd Tronco, is an Out-Of-Home Media Strategist.  He is a constant subject matter expert on Out-Of-Home Media and Digital Signage.  He is also the industry journalist for OOH in the Philippines. 

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