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AdTECH: OOH - Singapore, June 24, 2021


AdTECH: OOH - Singapore, June 24, 2021

Industry veteran Ron Graham, and Founder & Managing Director of Media

On The Go Pte Ltd, a Singapore based consultancy for OOH media in the
Asia Pacific region will be chairing AdTECH: OOH – Singapore which
takes place at the Marina Bay Sands on Thursday June 24, 2021

The AdTECH: OOH Conference Series takes place each year in Amsterdam,
London, Sydney, New York and Toronto and is coming to Singapore for
the first time. The conference is aimed at those already in AdTECH
wishing to learn more about the Out of Home Industry, and for those in
Out of Home who wish to better understand Automation, Programmatic
Buying, Marketplaces, Media Exchanges and Revenue Management.

Attendees will be able to join the region’s experts as they discuss,
analyse and dissect everything you need to know about AdTECH, Out of
Home and Programmatic DOOH. You will also hear how AdTECH is
influencing the future of advertising and how it can benefit you.

Addressing the issues with Programmatic OOH, Ron Graham told us “I
still think (at least in Asia) that we have some ways to go in
automating information, communication and trading between OOH sellers
and buyers. Issues remain to be addressed here in the region; setting
standards and generating reliable measurement. Educating all in the
market is key and I really think this AdTECH conference can help
advance these themes in the region in 2021”.

Registration for AdTECH: OOH – Singapore is open and can be found
here, https://2021adtechsin.ministryofnewmedia.com/