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From October 2010 : Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

U.S. OOH Agency's Innovation and Consumer Insights Practice to be led by Former Managing Director of Omnicom's MobileBehavior

NEW YORK -- Posterscope, the leading Out of Home communications agency network, today announced it has named long-time emerging media innovator Jason Newport to the newly created position of SVP, Director of Technology & Convergence.

In his new role, Newport will be responsible for driving the development and growth of Posterscope's Hyperspace practice in the US. Hyperspace is a specialty discipline centered on leveraging insights to inform the design of compelling experiences among consumers and brands in a rapidly converging media world. Newport most recently founded and served as CMO and Managing Director of MobileBehavior, a strategic mobile marketing consultancy within Omnicom Group.

"Having Jason on board to develop and drive the integration of Hyperspace throughout our U.S. organization will further enhance the level of innovation we bring to each of our client solutions," said James Davies, Chief Strategy Officer for Posterscope USA and head of Hyperspace UK. "Jason's entire career has been about breaking new ground and finding new ways to connect brands with consumers via highly interactive multi-platform storytelling stitched by technology. His experience and vision fits beautifully with our objectives and those of our agency partners and brand clients."

Newport's appointment comes on the heels of two other senior level hires at Posterscope in recent months: Brigg Hyland as Chief Client Officer and Natalie Payne as Senior Vice President and Director, West Coast. These hires underscore the firm's commitment to building the industry's leading strategic planning communications firm in the Out of Home space that helps brands reach far beyond traditional Out of Home and into the fabric of the daily lives of consumers everywhere.

"I'm most excited about Posterscope's unique opportunity within a highly fragmented marketplace. The agency is already incredibly distinct in terms of scale and distribution, and Hyperspace will now power seamlessly integrated and highly innovative new solutions that leverage the agency's agility and ability to quickly activate real-world digital, social and mobile strategies for brands and consumers everywhere. We are leading the transformation of the industry and creating possibilities for brands to more deeply engage with consumers, allowing them to actively participate with campaigns in real-time and in the real world. Brands will now have the solutions and services necessary to reach consumers when the opportunity to be meaningful is optimized."

Before his role as founder and CMO at MobileBehavior, Newport was Senior Vice President and Partner at leading Omnicom public relations firm Fleishman-Hillard. During his tenure at Fleishman, he led the strategy development and activation of all youth-targeted efforts and directed programming across advertising, media, sponsorship and corporate communications. Under his stewardship, AT&T developed and brought to market a suite of youth mobile applications including MySpace Mobile, among the fastest-selling mobile applications in history.

About Posterscope

Posterscope USA, part of the Posterscope Worldwide Network, is the leading Out of Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. Specialized divisions include Hyperspace, the leading digital out of home agency, Modern Art, the production and project management service provider, and The Brand Experience, an experiential unit that integrates "live" experiences in the OOH space for true 3D communications. Posterscope's clients include Coca-Cola, Nokia, Pernod Ricard, Rayban, Nickelodeon, Vh1, Dunkin' Donuts, Adidas, Virgin America, Rums of Puerto Rico, and University of Phoenix. For more information about Posterscope USA, visit www.posterscopeusa.com, and for more on the Posterscope Worldwide network, visit www.posterscope.com.

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