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A new form of OOH : Bikini Girl offers body for Ad Space

"WAYNE, N.J. - A 21-year-old college business major living in this northern New Jersey community has proven a basic lesson of marketing: Sex sells. Courtney Van Dunk posted a bikini-clad picture of herself on eBay about two weeks ago, auctioning off space on her body for advertisers.

The auction ended Thursday with a winning bid from a New Jersey wine retailer offering $11,300 for a month's worth of advertising. Van Dunk, though, says the offer has been retracted, but she's confident that she's made contacts with enough companies to still earn some cash.

When she finds a buyer, Van Dunk plans to place temporary tattoos on her abdomen while she's at the beach, or on other body parts when she's at the mall, sporting events, amusement parks and other public places. Her butt and chest are off limits.

'I got the idea from a marketing class I had that did a short segment on body advertising,' Van Dunk said. 'I was wondering how advertising could get through to our TV-savvy generation, and I thought this would be an excellent way to do it.'"

In the original web article, Van Dunk's photo was posted. Guys, tough luck. I'm not posting her photo :-)

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