Out-of-home advertising has long been considered an excellent tool for marketers to reach the masses. OOH is the most affordable media channel, especially in emerging markets such as the Philippines, where it fetches a much lower price than other traditional media such as print and TV. Moreover, out-of-home ads are more likely to catch people’s attention because they are unexpected and cannot be skipped as one can do with print ads or a television program. Thus, bringing down your OOH budget may mean compromising your brand’s visibility and influencing potential customers in a negative way. This blog post will give you five tips to improve your out-of-home campaign in the Philippines so that it best serves your business needs.
Know your audience
Before you start planning your out-of-home campaign, make sure you know who your target audience is. This will allow you to tailor your OOH placements to better connect with the people you want to reach. For example, if you’re targeting middle-aged parents, you might want to focus on outdoor ads placed in busy shopping areas where parents frequent. Ads that are too broad in reach like a billboard in EDSA can be a waste of money since they’re not going to be seen by the right people, if you were targetin the middle-aged parents mentioned.
Use big data to refine your campaign
Big data is a gold mine of information if you know how to use it. You can use it to reinforce the message of your OOH campaign. It’s also a great way to refine it and make it more specific to your audience’s needs and wants. For example, if you’re advertising a new product that serves parents’ needs, you can analyze the data you’ve gathered about the product to determine what parents are searching for online. With this information, you can match the words and phrases on your OOH ads with those being used by parents on the internet. You can also use big data to find out where your potential customers are spending most of their time. The data can also help you determine which times of day are best for advertisements and what areas people frequent most.
Run a mix of ads
If you’re only running one type of advertisement, you’re missing out on a lot of additional opportunities to engage with your audience and drive conversions. A mix of ads can include the following: You can also try out unconventional OOH placements to see if they can bring the same results as standard OOH. For example, you can try placing an ad on the wall of a bathroom stall or on taxi doors.
Add motion and environmental elements
When you’re putting together your OOH campaign, try adding motion and environmental elements to your ads to make them more engaging. They’re also easier to remember than plain static ads. You can incorporate movement in your ads by adding a video to a billboard or wall mural. You can also try adding sound effects to your graphic ads and posters. You can also try adding environmental elements to your ads by using a storefront or windows of buildings near your billboards or posters. You can even use trees as a visual aid by printing ads on their leaves.
Try out new ad formats
New ad formats are popping up all the time, and some of them can be a great addition to your OOH campaign. Be on the lookout for new ad formats that are cheaper or more interactive than traditional OOH ads. Some new and interesting ad formats you may want to try include augmented reality and virtual reality ads, which are becoming increasingly popular with brands. You can also try out sound and vibration ads to add a new level of engagement to your OOH campaign.
Conclusion
Out-of-home advertising has long been considered an excellent tool for marketers to reach the masses. OOH is the most affordable media channel, especially in emerging markets such as the Philippines, where it fetches a much lower price than other traditional media such as print and TV. Moreover, out-of-home ads are more likely to catch people’s attention because they are unexpected and cannot be skipped as one can do with print ads or a television program. Thus, bringing down your OOH budget may mean compromising your brand’s visibility and influencing potential customers in a negative way. This blog post just gave you five tips to improve your out-of-home campaign in the Philippines so that it best serves your business needs.
The
writer, Lloyd Tronco, is an Out-Of-Home Media Strategist. He is a
constant subject matter expert on Out-Of-Home
Media and Digital Signage. He is also the industry journalist for OOH
in the Philippines.
Fill up CONTACT FORM below for questions on OUT-OF-HOME Media in the Philippines or for Available Billboard Sites.
0 Comments