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Lloyd Tronco Outlines Prospects for Out-Of-Home Media at Media Outlook 2016

Gabs Buluran, Jay Bautista, Lexi Schulze, Norelyn Baviera, and Lloyd Tronco

OAAP Committee Chairman for Information and Education, Lloyd Tronco, recently joined media gurus Jay Bautista of Strategic Consumer and Media Incites Inc. (SCMI), a media and consumer research agency, and Gabs Buluran, of Kantar Media, in providing advertisers, ad agencies, and media vendors alike with the outlook for media in 2016.  Tronco, who also heads the Philippine Center for Out-Of-Home Media Research and Science, discussed trends and innovations pertaining to OOH media. 

Most interesting to be seen is the integration of OOH Media and Digital by those agencies and advertisers who dare to innovate and move away from traditional display oriented OOH media.

The Media Outlook series is an annual forum which gathers marketing and media professionals and is aimed at forecasting media consumption trends in the coming year.

Media Outlook is presented annually by Fiera de Manila, Inc.  The latest Media Outlook (2016) was held on December 15, 2015, at Fairmont Hotel, Makati City.

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