Given the limited seats available, the question now is, will creatives show up at this event which outlines the future, not only of out-of-home media but customer engagement as a whole?
Digital OOH is the ideal fusion of digital channels and out-of-home media. It has been touted as the third component of the "New Tri-Media" made up of internet, mobile, and digital signage (DOOH). As it is, DOOH was previewed as a pervasive medium in the movie, Minority Report,
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Says Lloyd Tronco, Executive Director of the Philippine Center for Out-Of-Home Media Research and Science, "The medium is a totally different animal. An agency can't just edit down a TVC and slap it on digital signage. It just won't work. As such, creatives will have to learn the nuances of the medium in order for their work to shine".
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To register, click: http://digitaloohforum.weebly.com
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