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Digital Signage World Asia 2010



One more day to go til Digital Signage World Asia 2010 at the Suntec City Convention and Exhibition Center in Singapore.

Speakers from the Philippines include:


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Bingo Soriano, President and CEO, IDDI Group

Enhancing customer experience through point of purchase digital signage
Digital signage at point-of-purchase - Understanding the reasons behind the
growth
 The effectiveness of digital signage at point-of-purchase in increasing awareness and sales take off
 Leveraging the flexibilities of digital signage technology to help boost integrated marketing campaigns
 Cost-effectiveness of digital signage vis-a-vis traditional media

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Lloyd Tronco, Executive Director, Philippine Center for Out of Home Media Research and Science

Finding growth for your business through digital OOH networks
 How traditional media can be compared to digital media?
 Effectiveness of OOH to reach target audience for increased revenue
 Digital Era: Changing the experience of OOH media with the inclusion of technology for greater interactivity


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Manolo Almagro, Weekly Columnist, DailyDOOH.com

A global view of emerging trends and content strategies in digital placed based media
 Case studies of successful digital signage deployments from around the world
 Future of digital signage – are you ready?
 How to manage your content for greatest returns

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Bing Kimpo, Chief Marketing Officer, Trackworks

Case study: How to maximize the use of digital signage for public transportation?
 Critical factors of consideration in placement of digital signage for effective outreach
 How to take advantage of the large volume of moving traffic to create an impactful campaign
 Successful strategies to developing a memorable customer experience through signages for the transit environment