Philippines
A Quick Overview of Out-Of-Home Media in the Philippines
We have over 7,107 islands. The capital is Metro Manila in the island of Luzon. In …
OOH Talk
What is a Prime EDSA Site in the age of COVID?
MAKATI, Philippines - I have found a great way to get inquiries for OOH placements. …
Research
Outdoor Advertising as defined by Entrepreneur Magazine
Outdoor Advertising as defined in Entrepreneur magazine (US). Definition: Any adver…
Research
Moving Walls Partners Up With MSAP To Step-Up OOH Currency
Metro Manila - Moving Walls Philippines announces partnership with the Media Specialis…
Total OOH
What's Next For OOH Media Agencies? (A Candid Look)
EDSA Guadalupe six years ago MAKATI CITY, Philippines - As the second top awareness bu…
Traffic Count
The Outdoor Advertising Industry Needs Its Own Traffic Count
MANILA, Philippines - With more billboards and LED screens coming up in the metropolis…
Total OOH
OAAP Holds First Ever National Summit In Davao
Speaking on the future of OOH were Lloyd Tronco, Venus Navalta, and Fortunato Agbayani…
OOH Research
Research : More people Exposed To Out-Of-Home Media
Media research guru, Jay Bautista shows media consumption of today's consumers MAN…
Total OOH
Outdoor Billboards : The Medium Filipinos Can't Do Without
Outdoor advertising is an inescapable medium. You can turn off the television, turn o…
OOH Research
Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015
There is no doubt that the emergence of the smartphone has created much impact in the …
OOH Research
Outdoor Advertising Industry Overview
Industry Snapshot Outdoor advertising was the first,--and at one time the only--form o…
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